A new showroom design to present new products
For this new version of their permanent showroom in Dallas, DALS wanted to present a good quantity of new products and they were ready to make a big change in the way of presenting them.
The challenge was to rethink the space in order to present the products according to the various ranges and integrate the promotional material in every section.
We created 6 product sub-spaces around the central corridor, by giving each of them their own color. We reviewed the window display and placed front row, the brand of the company, thanks to a big bright logo. The result is a space with a strong identity, which supports well the objectives of the client and was worth a price for ” best visual display “!
Photo credit : Lauren Brown