A small booth that stands out !
For the first trade show booth of this fast growth company, it was important to create a strong visual impact to draw the attention of the potential buyers, in a market where the big players take a lot of space.
Our challenge was to present a very large number of products, in a harmonious way, while creating a unity and uniqueness, and keeping in mind the ease for the on-site sales teams to make their demonstrations.
The structure of the booth consisted of 2 large and high walls, which determined a very strong axis. In the center, a large counter for meetings and displays insured the sellers a good vision on all the products. The external surface of the booth was used to feature the name of the company, creating a very strong visual impact.
Photo credit : David Fonda