a different story


A Montreal-based company, Orckestra wanted to present its services and expertise in e-commerce with a stand concept that distinguished it from the competition at the various U.S. trade fairs it participates in. The stand had to intrigue and draw visitors to attend the various demos inside the stand.


Everything had to be built from scratch. We had to consolidate the reputation of the company, look different to capture the visitors’ attention and make it easy for them to understand the content of the different demonstrations.

We designed an open-plan stand, with specific demonstration areas surrounding the space. In the center, we set a large table for communal inspiration, where the entire e-commerce platform is presented on a touch-screen table.

A hanging sign as well as the carpet highlight the central focal point — the point of invitation. A large orange sofa welcomes visitors who wish to discuss further the different business solutions.

Photo credit : Alan Klehr

Tradeshow booth description