A dynamic and expressive Group !
This exhibition booth regroups different subsidiaries within this large international group and promotes products and services offered to the North American aeronautic business market. Zodiac’s booth was located right at the entrance of the show hall; the opportunity to make a stand was great.
Our challenge was to regroup all of the 15 entities under one banner while spreading a message of a strong unified group. Each independent entity wants to promote their products and services and our goal was to ensure a coherent brand image and unified message.
By creating a prominent welcoming arch using the brand colors, we were able to cause a strong group effect from a commanding view point at the entrance of the trade show hall. Hospitality spaces were placed at the center of the booth to facilitate private discussions and support the sales team.