Description

Forum had just been created from the merger of 3 Real Estate companies throughout Canada. The new brand image is sharp, bright and very dynamic. The company wanted to launch their new branding at the ICSC show in Toronto, at the annual industry gathering. A big Wow effect was in order!

Photo Credit : Steve Tsai

The booth needed to welcome different meetings, present the real estate portfolio, create a big splash, and most importantly be very welcoming. We created a layout that allowed all that.

We design modular counters that houses 2 different meeting zones and hold a large storage area. The chosen materials and colors give a very warm and modern feeling to the space. The tall wall creates the curb appeal; and the arch over the counter fosters a cozy area to meet and greet people. A design that works!